To limit underage exposure to alcohol ads.
To ensure alcohol ads do not appeal to minors.
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Against minors’ exposure to alcohol beverage marketing
Responsible Marketing Pact
The RMP's goal is to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors and strive to ensure the online environment is free from alcohol marketing to minors. The RMP has been in force since 2014 and is monitored every year by independent third parties.
In short, RMP signatories commit:
