The voluntary commitments align with the IARD Influencer Guiding Principles (IGPs) at the EU level and adopt enhanced safeguards which cover the selection, agreements, review and content guidance for both brands and influencers to carry marketing responsibly. This commitment also covers advertising for alcohol alternatives.

Voluntary commitments now include:

1. Selection: influencers should be over 25 years of age unless robust age-affirmation mechanisms are in place, and they should not have any reputational association with harmful alcohol use.
2. Agreements: including specific responsible marketing requirements in written agreements with influencers (or their agencies). The agreements should include, for instance, relevant national legal requirements, disclosure guidelines and best practice tools for influencers.
3. Review: signatories should consider monitoring influencer posts and correct or remove posts that would be align with the objectives of the RMP within 72hrs of becoming aware.
4. Content: influencers working with alcohol brands should not portray excessive or irresponsible consumption and any practices and techniques that are likely to be disproportionately appealing to minors.