Sponsorship

Sponsorship

The RMP has introduced updated voluntary commitments to promote responsible sponsorship practices, aiming to safeguard minors from exposure to alcohol marketing at sponsored events. It provides guidance on using data to measure audience demographic composition, on promoting responsible drinking and avoiding appeal to minors. This commitment also covers advertising for alcohol alternatives.

Sponsorship

1. Guidance on using data to measure audiences

Signatories should consider working with partners using a range of available data to clearly establish audience composition at sponsored events, with the aim to achieve that 70% or more above LPA.

2. Guidance on using responsible drinking

Signatories should include own responsible drinking messages and endorsed responsible drinking initiatives as part of sponsorship agreements.

3. Avoiding appeal to minors

Signatories should endeavour to limit and ideally exclude athletes under 25 on sponsored materials for alcoholic beverages.

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